HG Mission Control

AGM-driven inventory automation — TOP PRIORITY. On install stage, AGM fires webhook to Modal worker, which writes BarCloud Stock Issue with turf type + dye lot, then pushes draw record back to AGM + SF. Exec memo delivered Apr 9 — significant scope. No canonical bill of materials exists at HG today — this build forces a canonical turf-type → materials map to exist for the first time. Must track turf type AND dye lot as first-class fields. BarCloud API is pull-only (no webhooks). First step: BOM schema + dye lot data model in AGM. Mirror FSM connector pattern for Modal worker. SF becomes reporting destination, not trigger source. Eliminates manual BarCloud entry currently owned by office staff.

Coordinate with Linda at PCM Integration to set up Costco thank-you letter workflow. Ties into the broader HG Costco program.

Speed-to-lead strategy, call scripts, business-hours routing, lead qualification. Defines how Costco leads get worked from first touch.

Multi-channel automated follow-up for Costco leads in AGM. Synthflow vs AGM Voice AI decision. TCPA compliance.

Polly chat widget in testing. 13 products configured. AGM workflow triggers wired. Deploy to heavenlygreens.com. Awaiting Tim's final approval on product catalog accuracy and sales flow.

AGM pipeline opportunities show $0. Backfill from SF contract amounts for all synced opportunities.

Review all live PPC campaigns: Santa Rosa, Manteca, Stockton. Check budgets, confirm spend, review results.

Review all live Facebook campaigns — content, landing pages, audience targeting, spend.

Troy is blind to what Atlas is actually producing. Audit cadence, topics, deliverables, blog posts published, press releases sent, and surface a monthly visibility report. Confirm every promised step is being executed.

POC complete (Jerry Ellis). Define batch scope: all customers vs active only, file migration cutoff (176 GB), DocuSign strategy.

Performance dashboard and reporting from NP Digital. Monthly SEO and paid media updates.

Calendar currently reads from SF Events. Phase 2: swap to AGM calendar data.

Legacy packages in SF org. Not active projects — cleanup notes for broader SF rationalization. Remove or archive when SF admin access allows.

Complete backend changeover to use Square for products and new photo integration.

Overarching strategy for HG brand storytelling across YouTube, broadcast television, and streaming. Preston is the video producer driving production.

Hand off existing B-roll footage hard drive to Preston so he can begin production. Unblocks the long-form video pipeline.

Two executive memos delivered Apr 7: full-funnel YoY with profitability reframe (57% marketing cut, ROAS 8.5x→19.1x, cost per deal $2,040→$1,000) + per-rep close-side scorecard with three-engines framing. Open follow-ups when Tim replies: Costco full-cost reconciliation, bench depth on single-threaded channels, appointments set/run layer.

Framework shared; 4 decisions pending: replace-vs-rehire alignment, HG phone number type, AGM plan tier, exception-handler staffing. Replacing the department, not the person.

Monthly newsletter for Heavenly Greens. HTML generated by Harlan, distributed via AGM. Action required each cycle: topic selection, draft, Troy approval, send.

Monthly newsletter for Artificial Turf Express. Same pipeline as HG newsletter.

Blog posts, long-form topics, cloud stacks, local short topics, press releases. Currently a black box — needs deep-dive audit (see Now item).